Where do your employees stand, or sit, in your Brand's picture? How do they relate? What do they know of what your Brand represents? Do they really know enough about it? Is there any connection? How about anyone that touches your Brand in facilitating the best perception on the way to potential ownership of the "Brain Sells" of potential purchasers?
You'll be amazed as to how little many employees can contribute to the process of Brand-Building. What they don't know...can't beneficially communicate...can hurt your Brand...inflict serious damage.
All the essence of your image, Brand, products, services, and future efforts to be The Brand begin inside and along the routes to users/buyers. BrandBank links your visions and mission, qualities and values, into a BrandBundle of calendared internal activities via a proprietary progam of "IntraMarketing" (selling the sellers) that results in a staff and distribution channel that outpowers your competition to the tune of having superior customer relationships.
This is a grass-roots approach, Employee Relationship Marketing of your Brand, that enables superior CRM capacities that "one-up" and simultaneously reposition your competition.
Then, couple IntraMarketing with BrandBank's ExtraMarketing to initiate and integrate strategies and tactics with the communication tools to present a superior appeal to priortized, targeted prospects and customers using: